Chic and Modern. Set in the heart of downtown San Francisco's "South of Market", W San Francisco stands out with the offbeat, yet sophisticated spirit of the city it calls home. Nearby the SF Museum of Modern Art, a five-block walk from Union Square, and a block away from The Metreon (the high-tech Sony entertainment center).The lobby at the SFW is an octagonal, three-story space with tinted solar glass and flowing curtains. The hotel is also home to the W Cafe and XYZ Restaurant, a bi-level eatery and wine bar serving French-inspired California cuisine. The hotel offers the use of cardiovascular fitness and weight rooms as well as an atrium pool, steam room and whirlpool.The modern Deluxe rooms feature framed black and white photos of San Francisco leaning on a picture rail, a glass water carafe by the bed, and an upholstered banquette for gazing out over the city. All rooms come with cable TV, VCRs, pay-per-view movies, WebTV, CD players, and two phones.